Logan Paul Confirms How Much Money Prime Has Made

Unless you've been living under a rock for the last six months (and we wouldn't blame you for the retreat), you'll know that Prime is everywhere right now - if you can get your hands on it.

The sports hydration drink spearheaded by Logan Paul and KSI has been a bizarre cultural phenomenon, being stripped from shelves the second they go out. They're then resold for extortionate prices, leading to the TikTok scourge known as Wakey Wines making a fortune. 

Despite its infamy and some refusing to even buy a bottle at cost price, Logan Paul has revealed exactly how lucrative the sales of Prime have been.

Logan Paul Reveals Prime Profits

On Logan Paul and KSI's promo tour of Australia, they've made a few radio and TV appearances to promote the arrival of Prime in the county. However, one of those has left more of a bombshell than the others.

Appearing on the Kyle and Jackie O radio show, Logan and KSI were asked about how much money the drink had made, and after a little bit of confusing flapping, Paul confirmed the earnings.

He revealed that the drink has made $250 million in retail sales and has grossed $110 million internally. This isn't it, though, as Prime has made $45 million in January 2023 alone.

There's no telling if Prime becoming the official drink of the UFC has improved sales or not, but even ignoring that, it's a pretty hefty sum.

Prime Is Coming To More Stores

Fans have been swarming ASDA stores in the United Kingdom for the drink, as it has so far been the only official stockist for Prime. But, it looks like that's about to change.

Morrisons has revealed that it has plans to stock Prime, with its internal stock system displaying the drink. It's showing up on a similar system for Sainsbury's - if not quite as far along.

So, it looks like the two supermarkets could be about to get a load of Prime soon. That means the 13-year-olds can leave those poor ASDA staff alone. Lord knows they've been through enough.